Diablo 4 x Charli Cohen Selfridges Pop-Up
Charli Cohen x Diablo 4 Pop-Up
Selfridges - London
J Mansfield Ltd designed and installed this popup display to celebrate the launch of computer game Diablo 4 and the collaboration with clothing brand Charli Cohen.
Working directly with the client, we developed this in-store concept to celebrate the launch of Diablo 4 and the collaboration with clothing brand Charli Cohen. Based around the main character Lilith, the display included built-in AR triggers for customers to fully immerse themselves in the world of Sanctuary. The large display wall features a stand-off character cutout with LED backlighting, whilst the clothing pods and displays mimic the themes of the gameplay with rune emblems and transparent, blood-like red layers.
