The Macallan Brand Activation

To celebrate the collaboration with Sir Peter Blake, the JM team made these custom bottle displays and glorifiers for the Fortnum and Mason store in London.

With the whisky bottles priced at over £40,000 each, the display cases needed to provide a high quality finish combined with a strong element of security. Featuring underlit panels and removable glorifiers, each display showcases the individual bottle whilst maintaining the premium aesthetic of the Macallan brand,